Vikalp the visionary founder of Fitcheck, brings a distinctive fusion of technical expertise and creative marketing strategies to the brand. With a strong foundation in Mechanical Engineering, specializing in Production, and an MBA in Digital Marketing from the prestigious IIM Indore, Vikalp's journey is a testament to his diverse skill set and forward-thinking mindset. Driven by a passion for innovation and a deep understanding of evolving consumer trends, he envisioned Fitcheck as more than just a fashion brand—it's a platform designed to resonate with the dynamic lifestyles of Gen Z and Millennials. Through Fitcheck, Vikalp aims to redefine fast fashion by combining style, inclusivity, and accessibility while staying ahead of market trends.

With a commitment to excellence and a focus on creating a seamless shopping experience, his leadership has been pivotal in shaping Fitcheck into a brand that truly represents its audience.